We are focused on creating a positive vibe online separate from just your online website.
In Amarillo, driving up the interstate you will see over a hundred businesses vying for our hard earned money. Exiting the main interstate, onto any of the local streets, you will see hundreds more. Here in Amarillo, we love our small town feel don’t we? We love supporting our neighbors in their endeavors and we help our own. Right off the top of your head, you know not only the businesses that have been here from the beginning, but you know the owners; you know their family, and you may live right down the road. We are one big community, and we are growing everyday.
If you are one of our businesses you know how hard it is to maintain your client base. You want your customers to be pleased with the work you do, so they can be loyal customers to your business.
Picture this:
Your business phone just rang! Yes! Its your potential customer! Now after you sell yourself on the quality service and work you do, you’ve got a sale. Hardest part is over isn’t it? Wrong, now the pressure is on for you to perform and follow through. Which we believe in you! Your customers aren’t thinking of all your hard work and money you pour into the business to have the most qualified staff, the best tools, and the best training. They are thinking of their own money. All the hours they spent away from their families, working their bones to scrape up enough money to fix something they wish had never broken. They are thinking of the past experience when they called someone to fix something and it wasn’t too long after the previous business had walked out that it had broken again.
When was the last time you peaked at your own reviews online? Whether it’s Google Plus, Merchant Circle, Foursquare, Facebook, or Yelp, people are talking about your business. Are you sure they are showing you in the best possible light?
We know not all your customers will be 100% happy 100% of the time, even if that is an admirable goal to strive for. And one complaint out of 200 isn’t going to shut down a business.
The point is, today more than ever people have access to many websites and platforms and most are more than willing to spend a few minutes ranting and venting about their experience. And the worst news, is these reviews can travel faster than the wildfires across the plains.
And now, we’re sure you’ve already exited this site to jump to Yelp and see what others could be saying about your business, or your competitions business, and we encourage you to do so.
Look them up, whether it be your business in Amarillo or your biggest rival in the panhandle; read a few of the reviews and then check back with us. We’ll wait. . .
Okay- now that you’re back, we’re sure you’ve realized that gone are the days when people think before they speak. With most people having access to a smart phone at their fingertips, it’s become much easier to voice frustrations instantaneously.
We know our mom’s taught us, “if you don’t have something nice to say, don’t say anything at all.” but it seems as though those days have left us also. Somethings need to change, and the sooner we realize this, the sooner we can arm your business with the strategy that can not only build your good reputation, but also maintain your online reputation as your grow your business.
Think back on the negative reviews you saw on your competitors page, did you notice any response from management? That’s the toxic part. It’s not that one review will kill you, but the reviews businesses ignore will be a death sentence.
You could count this as an isolated instance and say “next time.” but, how does your customer know this for sure? They are not mind readers. They are review readers. . . they watch videos floating the internet, follow facebook feeds, and read all the tweets. It is critical for a business owner, like yourself, to be aware of these facts. What affects your online reputation will undoubtedly affect your offline experience.
Responding to customers’ comments is crucial, but sometimes this is the most difficult place to dwell. Your job is to run your business- there are countless day to day things that you need to keep up with, not just trying to grow your business and make it better. You’re doing well to keep up with payroll, inventory, time off for your employees, and then to add in your online reputation management. . . its enough to send you running for breathing treatments from a paper bag, which dang it, you are almost out!
Let us help
This is where Full Rut Marketing can, and will help you.
The big question now is HOW?
Reputation management is more than a play-by-play to respond to your customer reviews- which we do- responding to both good and bad reviews. When you partner with us, we do the tracking, following, and researching needed to properly respond to your customers.
We are going to do all we can to avoid you getting more wounded. We will create opportunities for your customers to interact positively long before leaving the final review. Remember the story from above, we are going to change their thinking. Not that we do not care about their hard earned money, but we will remove their tunnel vision that is focused on their problem. Exploring avenues that will detract them from the minor inconvenience.
And now we can hear your next remark. My business is doing good, I haven’t seen any negative reviews.
How can we help?
Our answer is simple: Could you use MORE business to expand? Could there be customers out there who are waiting to interact with your business that you have not tapped into yet?
If you already have all the business you could handle, you probably don’t need us. Congratulations! You did it and you’re doing it well! We’ll say again, well done you!
If, however, you can handle more customers, more clients, and more business, why not see if you could benefit from Full Rut Marketing as a partner?
Each business we work with at Full Rut Marketing is unique. It takes a highly personalized approach to manage the online presence of a business, and the effects will show in better business offline. We want to help your business grow and thrive because we believe in you.
Call us today for a free consultation, and let us show you how we can help you create and maintain your business reputation!
