Okay- now that you’re back, we’re sure you’ve realized that gone are the days when people think before they speak. With most people having access to a smart phone at their fingertips, it’s become much easier to voice frustrations instantaneously.
We know our mom’s taught us, “if you don’t have something nice to say, don’t say anything at all.” but it seems as though those days have left us also. Somethings need to change, and the sooner we realize this, the sooner we can arm your business with the strategy that can not only build your good reputation, but also maintain your online reputation as your grow your business.
Think back on the negative reviews you saw on your competitors page, did you notice any response from management? That’s the toxic part. It’s not that one review will kill you, but the reviews businesses ignore will be a death sentence.
You could count this as an isolated instance and say “next time.” but, how does your customer know this for sure? They are not mind readers. They are review readers. . . they watch videos floating the internet, follow facebook feeds, and read all the tweets. It is critical for a business owner, like yourself, to be aware of these facts. What affects your online reputation will undoubtedly affect your offline experience.
Responding to customers’ comments is crucial, but sometimes this is the most difficult place to dwell. Your job is to run your business- there are countless day to day things that you need to keep up with, not just trying to grow your business and make it better. You’re doing well to keep up with payroll, inventory, time off for your employees, and then to add in your online reputation management. . . its enough to send you running for breathing treatments from a paper bag, which dang it, you are almost out!